The Future of Print

Conde Nast Taps Brakes on Churning Out iPad Editions | MediaWorks – Advertising Age

Posted in Tablets by futureofprint on July 1, 2011

Conde Nast is tapping the brakes on its drive to deliver iPad editions of all its magazines, according to company employees, acknowledging that conditions aren’t quite right yet to deliver the ideal app editions at the kind of scale that advertisers want. If publishers want to introduce new iPad editions right now, Conde wants them to be sure they’re justified.

via Conde Nast Taps Brakes on Churning Out iPad Editions | MediaWorks – Advertising Age.

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