The Future of Print

Why Apple’s New iPad Will Transform Online Advertising

Posted in Tablets by futureofprint on March 8, 2012

March 7, 2012

Ever since the debut of the first iPad two years ago, marketers have been jazzed about the potential of tablets as a new advertising platform.  Yet to date, revenues from advertising on tablets have been underwhelming, because marketers haven’t yet caught up to a medium that essentially didn’t exist until a year or so ago. Because of the lack of standards that exist both in print and online, says Rex Briggs, CEO of the marketing analytics firm Marketing Evolution, “mobile advertising especially on tablets is not getting its fair share of advertising dollars.”

Today, however, we have the new iPad, due out March 16. And it could change the game. No, the new version isn’t so radically different from its predecessors, so it won’t single-handedly change the dynamics of the nascent market, at least not right away. But several features of this new model likely will help accelerate tablet advertising this year.

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