The Future of Print

iPad pricing, advertising looks promising for publishers

Posted in Boom, Charge, Tablets by futureofprint on December 20, 2010



Most iPad users view news and magazine content as appropriately priced — or even priced too low — according to Nielsen research. During a webinar this week delving into Nielsen’s October research about the iPad, Nielsen disclosed that about 45 percent of iPad owners surveyed believe that news and magazine content is appropriately priced. Sizable numbers think iPad apps are priced low relative to its value: more than 35 percent for news content and about 20 percent for magazine content.

via iPad pricing, advertising looks promising for publishers.


Michael Wolff: Behind the Times and Sunday Times paywall ‘it’s an empty world’ | The Wire | Press Gazette

Posted in Charge by futureofprint on July 14, 2010

Rupert Murdoch biographer Michael Wolff has used his latest Newser column to take a swipe at the chances of success for The Times and Sunday Times paywall.

“My sources say that not only is nobody subscribing to the website, but subscribers to the paper itself—who have free access to the site—are not going beyond the registration page. It’s an empty world.”

He also says:

“…it may be better to see the paywall as not about making more but about costing less. The paywall, and the integration of the Times and the Sunday Times behind it, becomes the deus ex machina by which (and this has long been a Murdoch dream) Murdoch and his son, James, the paper’s boss (with his eager corporate lieutenants, Rebekah Wade Brooks and Will Lewis), happily tear up several centuries of history and join the Times and the Sunday Times—and save a fortune.”

As I noted last week there are quite a few things which could be improved on The Times site. And for them to succeed they really do need to be the best newspaper websites in the world.

Looking closely at them, I’m increasingly thinking that the paywall gambit is not so much about extracting pound coins from Times readers but is part of a bigger ploy by Murdoch to challenge the increasing media hegemony of Google.

via Michael Wolff: Behind the Times and Sunday Times paywall ‘it’s an empty world’ | The Wire | Press Gazette.

API Report to Exec Summit: Paid Content Is the Future for News Web Sites

Posted in Boom, Charge by futureofprint on June 9, 2009

The American Press Institute (API) has surveyed the many options currently being discussed for paid content and “fair use” fees from Google and other aggregators, and basically endorses them all as a remedy to what ails the newspaper business.

In a 31-page white paper prepared for last week’s newspaper executive’s summit in Chicago, API concludes, “newspapers can make the leap from an advertising-centered to an audience-centered enterprise” and should get on with it immediately.

The report, titled Newspaper Economic Action Plan, recommends that industry leaders follow five new “doctrines.”

* True Value. Establish that news content online has value by charging for it. Begin “massive experimentation with several of the most promising options.”

* Fair Use. Maintain the value of professionally produced and edited content by “aggressively enforcing copyright, fair use and the right to profit from original work.”

* Fair Share. Negotiate a higher price for content produced by the news industry that is aggregated and redistributed by others.

* Digital Deliverance. “Invest in technologies, platforms and systems that provide content-based e-commerce, data-sharing and other revenue generating solutions.”

* Consumer Centric. Refocus on consumers and users. Shift revenue strategies from those focused on advertisers.

via Poynter Online – The Biz Blog.

ESPN The Magazine To Charge For Content Online |

Posted in Charge by futureofprint on June 5, 2009

ESPN NYSE: DIS The Magazine becomes the latest print publication to try charging for its content online. The magazine announced on its website Friday that its online version,, was merging with the ESPN Insider service, which charges $39.95 a year for specialized sports content. “As of Friday June 5, ceased to exist as we know it, but the site’s signature pieces and voice continue to live on the Insider page,” the magazine alerts visitors. Print subscribers can continue to access magazine articles via the Insider for free.

ESPN Publishing general manager Gary Hoenig tells Business Week that it is a move other publishers should make as well. “Why is it, in this business, we are apologetic when asking [consumers] to pay for what we give them online?” he asks. “It’s not like people in the milk business who think ‘we should give it away for free—we can make money on the cartons.’”