The Future of Print

New Devices, Platforms Spur More News Consumption, But News Industry Loses Ground to Technology Rivals

Posted in Industry Stats & Research by futureofprint on March 20, 2012

A mounting body of evidence finds that the spread of mobile technology is adding to news consumption, strengthening the appeal of traditional news brands and even boosting reading of long-form journalism. But the evidence also shows that technology companies are strengthening their grip on who profits, according to the 2012 State of the News Media report by Pew Research Center’s Project for Excellence in Journalism.

More than a quarter of Americans (27%) now get news on mobile devices, and for the vast majority, this is increasing news consumption, the report finds.  More than 80% of smartphone and tablet news consumers still get news on laptop or desktop computers. On mobile devices, news consumers also are more likely to go directly to a news site or use an app, rather than to rely on search — strengthening the bond with traditional news brands.

While technology may be adding to the appeal of traditional news, technology intermediaries are capturing even more of the digital revenue pie. In 2011, five technology giants generated 68% of all digital ad revenue, according to the market research firm eMarketer — and that does not include Amazon and Apple, which make their money from devices and downloads. By 2015, roughly one out of every five display ad dollars is expected to go to Facebook, according to the same source.

Click here to read a full summary of the study’s findings.

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A Harsh Reality for Newspapers

Posted in Industry Stats & Research by futureofprint on March 6, 2012

March 5, 2012

Last year, researchers at the Project for Excellence in Journalism persuaded six companies that own 121 newspapers to share private data about the financial performance of many of their papers. And the findings were grim.

On average, for every new dollar the newspapers were earning in new digital advertising revenue, they were losing $7 in print advertising revenue. The papers seemed not to be diversifying their revenue streams or coming up with innovative products at a fast enough clip.

Link here to read more: http://mediadecoder.blogs.nytimes.com/2012/03/05/a-harsh-reality-for-newspapers/

Cloud Sherpas/GlobalOne Merger Illustrates Growing Opportunity for New Generation of Cloud Service Providers

Posted in Industry Stats & Research by futureofprint on March 6, 2012

March 5, 2012

Today’s news of the merger of Cloud Sherpas and GlobalOne not only adds a major new player to the rapidly    growing Cloud consulting world, but also shows that there are plenty of new business opportunities for consulting and other value-added service providers in the Cloud.

For anyone who isn’t familiar with Cloud Sherpas, it is one the largest consultancies focused exclusively on helping organizations adopt Google Apps and was recently named the Google Enterprise 2011 Partner of the Year. GlobalOne has been quietly building a multinational consulting practice focused on salesforce.com, and is a salesforce.com platinum consulting partner.

http://www.thinkstrategies.com/blog/2012/03/cloud-sherpasglobalone-merger-illustrates-growing-opportunity-for-new-generation-of-cloud-service-providers.html