Print ad revenues declined 9.5%

According to the Newspaper Association of America, total print ad revenues declined 9.5% in the first quarter to $4.75 billion, marking the 19th consecutive quarter of declines for newspaper print ad revenues. That compares to an overall 4.4% increase in ad spending across all media, according to Kantar Media, to $32.5 billion — the fifth consecutive quarter to see a year-over-year increase on this broad-based measure.

via MediaPost Publications Gannett: Cuts 700 Positions, CEO, COO Pay Doubled 06/22/2011.

Local Ad Dollars 2010

FWIX is run by Darian Shirazi, a 23-year-old former software engineer, already experienced at Facebook and Ebay. Its main funder, BlueRun Ventures, has put $2.5 million into the company. The goal: tapping into the bonanza of local ad dollars to come, and doing it on the sweat of smarter and smarter filtering technology. That market: $15 billion in local online ad dollars in 2010, as forecast by Borrell Associates; $36.7 billion by 2014 according to Kelsey.

via Content Bridges.

Apple On Track To Sell 8 Million iPads This Quarter

Based on numbers shared during Apple’s WWDC keynote this morning, the company is on track to sell 8 million iPads this quarter.

Gene Munster of Piper Jaffray noticed that Apple said it had sold 25 million iPads to date. That’s a rate of about 87,000 per day, which amounts to almost 8 million for the quarter.

Munster previously expected quarterly sales around 7 million.

Last quarter, Apple only sold 4.69 million iPads. But that was because of supply constraints, not lack of demand.

via Apple On Track To Sell 8 Million iPads This Quarter.

MediaPost Publications Black, White and Red All Over: Newspaper Ads Dive 06/02/2011

The first quarter of 2011 brought no relief for the newspaper industry, which suffered another round of declines in print advertising revenues.

The first-quarter results from the Newspaper Association of America stand out against a general recovery in ad spending for other media, and suggest that newspaper print ad revenues are locked into a permanent, long-term decline.

Total print advertising revenues fell 9.5% from $5.25 billion in the first quarter of 2010 to $4.75 billion in the first quarter of 2011, according to the NAA — the lowest first-quarter revenue figure since 1983.

Those stats are down 55% from 2006, when total first-quarter print revenues came to $10.5 billion. This marks the 20th straight quarter of year-over-year print revenue declines.As in previous quarters, the losses were spread across all of the main advertising categories. National advertising fell 11% from $1.04 billion to $924 million; retail fell 9.5% from $2.95 billion to $2.67 billion; and classifieds fell 8.15% from $1.25 billion to $1.15 billion.

Within the classifieds category, automotive slipped 4.7% to $266.5 million and real estate tumbled 19.3% to $197.7 million. Only recruitment increased, ticking up 4.3% to $165.7 million. All other types of classifieds fell 8.5% to $520.8 million.

via MediaPost Publications Black, White and Red All Over: Newspaper Ads Dive 06/02/2011.