The Future of Print

Tablet sales to jump 240% next year

Posted in Tablets by futureofprint on November 29, 2010

Tablet sales are expected to grow by 237.5% in 2011 and “re-shape the PC industry”, thanks largely to the success of Apple’s iPad, according to new Trendforce stats. The firm’s DRAMeXchange research department predicts that tablet sales will jump from 15.2m units this year to 51.3m in 2011 as new tablet devices hit the market. However, Apple is still expected to retain its dominance over the space, taking 95% of the market this year and 80%.

The study claims that the surging demand for tablets will eat into notebook sales. Next year, overall notebook and netbook shipments are expected to hit 222.7m. This is up 15.4% on 2010, but is “lower than historical 20% year-on-year growth patterns”, claims DRAMeXchange.

The research firm says 7m to 10m of the 51.3m tablets expected to ship next year will be bought instead of a laptop device. Though netbooks sales are expected to grow 17.2% year-on-year in 2010 to 33.3m units, this growth is expected to stop abruptly in 2011. Shipments are forecast to fall 2% year-on-year to just 32.6m units.

The study is the latest in a string of tablet forecasts. Last month, Juniper Research predicted that global tablet shipments will exceed 80m units a year by 2015, more than five times the number of tablet devices it expects to ship this year. Informa gives a lower estimate of 50m tablet shipments by 2014, but Gartner said last month that worldwide tablet sales will hit a massive 208m units in 2014.

via Tablet sales to jump 240% next year :: StrategyEye – Industry Intelligence.

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Sharp’s Galapagos media tablets landing December 10, costing quite a few Yen — Engadget

Posted in Tablets by futureofprint on November 29, 2010

Sharp’s evolutionary tablets are coming, people. It’s just that they’re coming to Japan and they’re not going to be terribly affordable when they do arrive. The Kin maker has just revealed a December 10 launch date for its Mobile and Home Galapagos models — a 5.5-inch slate with 1024 x 600 resolution and a 10.8-incher with 1366 x 800 resolution, respectively — pricing them at ¥39,800 ($474) and ¥54,800 ($653) for the Japanese market. As usual, direct currency translations are inadvisable, but if you must have a price comparison of some sort, the larger Galapagos model (equipped with an 8GB microSDHC storage card) costs ¥4,000 less than Apple’s 32GB WiFi-only iPad. Of course, the big differentiator in Sharp’s mind will be the e-bookstore and content ecosystem it’s working so hard to create for these Galapagos terminals — the value of which has yet to be determined.

via Sharp’s Galapagos media tablets landing December 10, costing quite a few Yen — Engadget.

Premium Display Advertising Revenues Rebounding from Industry Slump – Forbes.com

Posted in Boom by futureofprint on November 29, 2010

The premium digital ad segment accounts for 80 percent of display ad revenues overall an estimated $23 billion in 2009, but there have been no sources of reliable data to measure pricing and spending trends in the broader market.

via Premium Display Advertising Revenues Rebounding from Industry Slump – Forbes.com.

Mobile Advertising Sales to Grow Tenfold by 2015, Informa Says – Bloomberg

Posted in Tablets by futureofprint on November 27, 2010

Mobile advertising revenue will rise tenfold to about $24.1 billion by 2015, with much of that growth coming from China and India, according to Informa Telecoms & Media.

Informa “believes that the global mobile-advertising market was worth $2.3 billion in 2009,” Shailendra Pandey, a senior analyst with London-based consultant Informa, said in an report today. The Asia Pacific Developing region will account for the largest share by 2015, at 30.9 percent, driven by “strong growth” from China and India, Pandey said. The Asia Pacific Developed region, including Japan and South Korea, will fall to 21.7 percent from about 43.6 percent this year.

Google Inc. and Apple Inc. have both bought mobile advertising businesses in the past year to take advantage of consumers’ increasing use of mobile devices to buy goods and services. Google bought Admob in May for $750 million and Apple paid more than $200 million for Quattro Wireless in January.

“Successful companies that have unique and attractive technology for mobile advertising,” will become takeover targets for companies such as Google, Apple, Nokia Oyj and Yahoo! Inc, Pandey said. Apple’s iAd network, which was started in July, “will force its rivals to speed up their own mobile advertising strategies, particularly Google, which has completed its acquisition of AdMob,” he said.

North America will account for 18 percent of the market in 2015, with Latin America at 6.4 percent and Western Europe 8.6 percent, according to the report.

via Mobile Advertising Sales to Grow Tenfold by 2015, Informa Says – Bloomberg.

Samsung Has Sold 600,000 Galaxy Tabs

Posted in Tablets by futureofprint on November 22, 2010

Samsung said it has sold 600,000 Galaxy Tabs so far, BGR reports.

That’s a pretty impressive considering it doesn’t have the same marketing push of the iPad. The tablet has been on sale worldwide for just a few weeks now.

This suggests to us that there is a healthy demand for an Android-based tablet, or at least an alternative to Apple. Manufacturers are expected to start selling more Android-based tablets next year.

via Samsung Has Sold 600,000 Galaxy Tabs.

Condé Nast releases guidelines for iPad advertisers

Posted in Tablets by futureofprint on November 15, 2010

Here are Condé’s best practice guidelines for “creating advertising that will engage and resonate with the user”:

1. Take advantage of This New Medium’s functionality:Users responded positively to the additional functionality of the iPad. Therefore advertisers that included compelling and unique experiences, that were self contained and exclusive to the environment, were liked more than those that did not. Increased opportunities for engagement including video, photo galleries and links to websites are recommended.

2. Provide Clear Instructions on How to Engage with Your App:As many surveyed were not familiar with iPad navigation, ads that included clear calls to action and cues on how to engage the creative were more effective. Icons should be clearly visible and intuitive and state whether more content or additional functionality can be found.

3. Supply Additional Information but Avoid Repurposing Creative Assets Used for Other Media:Users enjoyed advertisements that provided something new and useful. Including detailed product info and how-to’s are recommended, however re-purposing video or creative used for other mediums is not suggested.

4. Tell A Story:The most remembered ads contained narratives. The iPad’s ability to showcase various forms of media offers a unique opportunity for telling a brand’s story. However, it was discovered that users became bored when the same advertisement was used repeatedly throughout a single application.

5. Lead Them Down the Purchase Funnel:Brands that enabled a user to directly access and purchase the featured product fared better than companies who offered homepage links alone. It is also recommended that due to compatibility issues, Flash not be used.

via Condé Nast releases guidelines for iPad advertisers.

Newspapers Slammed In 3Q

Posted in Doom by futureofprint on November 15, 2010

Big newspaper publishers continued to struggle, with single-digit declines across the board — also noteworthy, since they are compounding several years of losses. Luckily, many own substantial broadcast TV businesses, which are buoying their bottom line.

At the New York Times Co., total revenues slipped 2.7% to $554.3 million due to a 1% drop in ad revenues and a 4.8% drop in circulation. McClatchy saw total revenues decline 5.7% to $327.7 million in the third quarter, reflecting a 6.4% drop in ad revenues and a 3.8% drop in circulation.

At Gannett, publishing revenues slipped 4.8% to $969.4 million, mostly due to a 5.1% drop in advertising revenue at the division, but total revenues were flat at $1.31 billion thanks to its TV business. Almost alone among major publishers, The Washington Post enjoyed a 5% increase in newspaper revenues, to $163.4 million, due mostly to increases in general advertising and digital revenues.

The news was not much better at smaller publishers.A.H. Belo saw total revenues slip 6.1% in the third quarter, to $119.1 million; Media General saw its publishing division revenues shrink 7.6%, offset by an 18% increase in TV revenues. E.W. Scripps’ newspaper revenues fell 3.8% to $100 million, offset by a 31% increase in TV revenues, to $78.5 million.Adding up all their growth rates, these companies saw newspaper revenues decline an average of 3.7% in the third quarter.

via MediaPost Publications Radio Stabilized, Newspapers Slammed In 3Q 11/15/2010.